Versatile Applicability Ensures Bright Prospects for Probiotics, According to New Report by Global Industry Analysts, Inc. (amazon) (shopzilla)

San Jose, CA (PRWEB) October 03, 2012

Follow us on LinkedIn Growth in the probiotic market is being driven by the enhanced efficiency of ingredients, which offer products with bio-therapeutic properties. The increased consumption is also a result of the probiotic product being available in the form of dietary supplements and food such as baked and dairy products, which induced major players to integrate probiotics with products such as chocolates, cheese, muffins, and sausages. Another key factor driving growth is the increase in demand for probiotic products by women. Women are the decision takers when it comes to purchase of food and beverages. As a result, the level of awareness about the health benefits of consuming probiotic products for the family is high amongst women as compared to men. Demand for probiotics is also increasing in the field of animal feed, as well as in aquaculture for use as pond cleaners. The use of probiotics during the initial growth stages in chicks is beneficial, and with the aid of genetic engineering, probiotics have the potential to be used for numerous beneficial applications in humans and animals.

Growing demand for probiotics resulting from increased awareness of consumers about health benefits is driving introduction of a wide range of novel food and beverage products containing probiotics or the friendly bacteria. Companies are developing and launching new probiotic products such as cream cheeses, smoothies, shelf stable dressings, spreads, milk, vitamins, cottage cheese, baby foods, ice cream, frozen novelties, soft drinks, juices, teas, puddings, spreads, crackers, breads, pizzas, chocolate bars, pasta, salad dressings, cookies, candies, cereals, pet foods, and more to meet the rising market demand. Over the years, several such probiotic products have been introduced into the market and the number is continuously increasing. In categories such as food, beverage, and animal feeds, probiotic and prebiotic supplements have gained a respectable market share, and in recent times, the personal care arena, and skin care in particular, is rapidly emerging as a promising market for probiotics and prebiotics. However, due to stricter government regulations controlling the use of live bacteria in products, many companies have focused their research on utilizing only prebiotics in skin care products.

Though the probiotics market witnessed significant growth in the recent past, the market is still in its infancy. Recent trends in the use of probiotics include increased awareness of different qualities of organisms. The trend in the manufacturing sector is production of well-documented strains backed with clinical evidence, which have adherence and capacity to survive gastric acid and bile salts. The probiotics market is witnessing extensive scientific research work as new probiotic strains and applications are under development. Apart from gastrointestinal problems, new target areas for probiotics include inflammatory diseases, allergy prevention, cholesterol reduction, and prevention of colon cancer. Probiotics also possess certain anti-aging effects that can be fine tuned through extensive research to meet requirements of certain sections of the population. All the above trends are important from the end-user or medical perspective. However, there remains a need to ascertain the best method of using probiotics in the most clinically efficient way.

The issue of genetically modified cultures threatens probiotics market. To counter this problem, many marketers are promoting their products to be free from genetically modified organisms (GMOs). This relates to ingredients, excepting cultures, which are not the result of genetic engineering. However, there are greater chances of developing new disease-fighting strains in the future that have the potential to raise a new debate over the role of GMOs. There are equally good chances for some GMOs to be healthier than organic, however this area of research is challenging and warrants a careful disposition from probiotic companies.

As stated by the new market research report on Probiotics, due to the strain-specific effects of probiotics, they can be put to a variety of applications. Emerging applications for probiotics include weight management, oral care, and beauty among others. Japan and Europe together account for a lions share of the global market for probiotics. However, the US and Asia-Pacific markets are projected to offer the highest growth potential.

Major players in the global marketplace include BioGaia AB, Chr. Hansen A/S, Danisco A/S, Groupe Danone, Lallemand-Institut Rosell, Lifeway Foods, Inc., Natren, Inc., Nestl

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