Reliv Acquires Exclusive Rights to Superfood Lunasin (amazon) (shopzilla)


CHESTERFIELD, MO (PRWEB) July 24, 2013

Reliv International, Inc. (NASDAQ:RELV), a maker of nutritional supplements that promote optimal health, today announced that it has entered into an exclusive license for the intellectual property of Soy Labs LLC related to the nutritional ingredient lunasin. Lunasin is a naturally occurring peptide research has identified as the key to many of soys documented health benefits, from cholesterol reduction to general cellular health. Learn more about the benefits of lunasin.

The license covers an issued patent and several patent applications related to lunasin and soy-related peptides, proprietary information and manufacturing processes of Soy Labs. Further, the arrangement allows certain Soy Labs employees to join the Reliv corporate staff. The License Agreement is for a term covering the entire period of the basic patent and then provides for a full assignment of all of the technology rights to Reliv. Reliv will make minimum payments of $ 1,150,000 initially and additional minimum payments over a five year period totaling $ 850,000. In addition, Reliv will pay a royalty at varying rates over the term of the agreement.

This is a major step for Reliv and elevates our company to a unique status in the nutrition industry, said Ryan Montgomery, Reliv president. For the first time we own an ingredient in its entirety, from the extraction process to the patented mechanisms of action within the body. And lunasin isnt just any ingredient; its the worlds first epigenetic superfood.

How Lunasin Works

Lunasin is the first nutritional compound identified to affect gene expression and promote optimal health at the epigenetic level. The epigenome, which literally means beyond the genome, is a higher level of complexity within the cell. It acts like a dimmer for lights, controlling which genes are used, when they are used and how much they are used.

Lunasin can attach itself to the epigenome. As a result, it can increase expression of important genes needed for normal cell functioning and protect the cells from environmental damage once it occurs. More than 50 published papers from more than 25 research institutions demonstrate lunasins multiple health benefits. Learn more about lunasin and epigenetics.

Weve always endeavored to remain on the cutting edge of nutrition science in formulating our products at Reliv. And with the acquisition of lunasin, we are now leading the industry in the budding field of nutritional epigenetics, said Dr. Carl W. Hastings, vice chairman and chief scientific officer.

New research shows that through nutrition people can influence which genes are expressed, he added. Reliv is committed to building on this emerging science and developing nutritional solutions that help people take control of their health.

Tremendous Opportunity

Relivs license of the intellectual property behind Soy Labs lunasin production and marketing stems from a joint research and development partnership formed in August 2011 among Reliv, Soy Labs and the Missouri Plant Science Center. That partnership resulted in the creation of LunaRich

Related Blogs

    Reliv Conference to Feature Presentation on Lunasin and Nutritional Epigenetics (amazon) (shopzilla)


    Chesterfield, MO (PRWEB) June 28, 2013

    Reliv International (NASDAQ: RELV) today announced that the companys 25th anniversary conference in Orlando on July 18-20 will include a presentation on nutritional epigenetics and the science behind the soy peptide lunasin. Presenters will include Dr. Carl Hastings, Reliv chief scientific officer, and Dr. Alfredo Galvez, research scientist at the Center of Excellence in Nutritional Genomics at UC Davis and lead scientific advisor at the Missouri Plant Science Center (MPSC).

    Hastings will discuss the importance of the joint biotechnology and development partnership between Reliv and the MPSC, the achievements of this partnership to date and its potential for further innovations in nutrition science.

    Galvez will present the latest lunasin research, describe the emergence of epigenetics as a new frontier in our understanding of human health and discuss the potential applications for nutritional epigenetics in the future of health care.

    Lunasin and Epigenetics

    Epigenetics is the study of changes in gene expression in cells caused by mechanisms other than changes in DNA. The epigenome, which literally means beyond the genome, is a higher level of complexity in the cell that determines which genes are used, when they are used and how much they are used. The epigenome is the reason why different types of cells eye cells, skin cells, liver cells can have the same DNA but perform vastly different functions.

    Lunasin is the first nutritional compound identified to promote optimal cellular health through an epigenetic mechanism of action. Lunasin attaches itself to the epigenome in the cell to increase expression of important genes needed for normal cell functioning and protect the cells from environmental damage once it occurs. Learn more about lunasin and epigenetics.

    LunaRich from Reliv

    LunaRich

    Related Blogs

      Lunasin Shows New Potential for Nutrition in Health Care (amazon) (shopzilla)


      Chesterfield, MO (PRWEB) April 24, 2013

      Last Friday, the scientific community celebrated DNA Day to commemorate the discovery of the double helix in 1953 and the completion of the Human Genome Project in 2003. While these milestones are certainly vital to modern genetics, it turns out science may have just scratched the surface when it comes to applying these principles to human health.

      Until very recently, the prevailing theory in the scientific community held that the DNA in genes themselves is solely responsible for gene expression as it applies to health and disease formation. In other words, good health is the result of healthy genes and bad health stems from damaged genes. And while the makeup of the DNA in genes certainly plays a critical role, new research show that it is not the only mechanism at work.

      There are more than 3 billon DNA sequences in the human genome, but there are only 20,887 protein-coding genes in each cell of the body, equivalent to 2% of the whole genome. The number of genes is similar to that of simple life forms such as a fruit fly or even a microscopic roundworm. So what about the other 98% of the genome, the so-called junk DNA? Clearly it has a major role to play in making humans human.

      Epigenetics and lunasin

      In September 2012, findings published from a large-scale federal project involving 440 scientists from 32 laboratories around the world provided an answer. It turns out that both junk DNA and the DNA packaging material act as genetic switches, informing the genome which genes to turn on and off. It is a complex system that acts like a dimmer for lights, controlling which genes are used in a cell, when they are used and how much they are used, and determining whether a cell becomes a skin cell, a liver cell, a neuron, etc.

      So what does all of this mean? It means you have more control over your health than you think you do, said Dr. Alfredo Galvez, research scientist at the Center of Excellence in Nutritional Genomics at UC Davis and lead scientific advisor at the Missouri Plant Science Center. Most of the changes affecting your health dont occur in the genes themselves; they happen in the epigenetic switches. And thats great news. While you cant reverse a gene mutation, you can influence epigenetic switches through lifestyle choices.

      Diet is central to it all: quality nutrition provides the fuel for healthy cell function. The soy peptide lunasin is the first nutritive compound clinically shown to promote optimal gene expression in cells through an epigenetic mechanism of action. And no other products optimize bioactive lunasin like Relivs LunaRich line of products. Learn more about LunaRich.

      How does lunasin work?

      Lunasin gets inside the cell and binds to chromatin in the nucleus. Chromatin is DNA (the genome) wrapped around DNA packaging material called histones (the epigenome). Histones are the main protein components of chromatin, acting as spools around which DNA winds. Modifications to specific tags in histone tails are important in gene regulation. Lunasin binds specifically to these histone tails to affect gene expression.

      In the epigenome, lunasin performs two functions:


      prevents enzymes in histones from turning on unhealthy gene expression
      activates enzymes in histones that promote healthy gene expression

      The result: healthier cells and better health outcomes. Learn more about the benefits of lunasin.

      Multiple pathways = multiple benefits

      Lunasin influences the epigenome in multiple cell types, so its effects go beyond individual pathways or individual genes. Each epigenome in each cell type is different. If lunasin affects the epigenome in a particular cell type one way, it will affect the epigenome in another cell type another way. Thats how it can provide multiple health benefits:

      Cholesterol management
      Inflammation reduction
      Antioxidant benefits
      Improved immunity
      Overall cellular health

      I believe epigenetics holds the key to the future of health care, Galvez said. Rather than focusing solely on preventing gene mutations via drugs, which target a specific pathway and a specific gene, we need to also explore the multiple pathways and multiple genes that can be influenced through proper nutrition and healthy lifestyle choices.

      And no other company is advancing the nutritional possibilities of the emerging field of epigenetics like Reliv. We are in the middle of a revolution in nutrition and we are all witnesses. The most exciting part is that were really just getting started! Learn more about lunasin and epigenetics.

      About Reliv International, Inc.

      Reliv International, based in Chesterfield, Mo., produces nutritional supplements that promote optimal nutrition along with premium skincare products. Reliv supplements address essential nutrition, weight loss, athletic performance, digestive health, women’s health, anti-aging and healthy energy. Reliv is the exclusive provider of LunaRich

      Related Blogs

        Reliv Launches Most Potent Form of Lunasin Ever Produced (amazon) (shopzilla)


        CHESTERFIELD, MO (PRWEB) January 17, 2013

        Reliv International (NASDAQ: RELV) has launched LunaRich X, the most pure, concentrated form of lunasin ever produced. Lunasin is a naturally occurring peptide scientists have identified as responsible for many of soys documented health benefits, including cholesterol reduction and general cellular health.

        In February 2012 Reliv introduced LunaRich

        Related Blogs

          Subscribe By Email for Weekly Updates.